Tottenham Hotspur footballer Dele Alli has been named as EXCEL ESPORTS’ first global ambassador, after signing a long-term partnership with the espor rganizationon.
According EXCEL’s release, the agreement looks ‘bridge the gap between sports, gaming and esports’.
Pho Credit: EXCEL ESPORTS
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Alli’s role will include helping provide the team’s talent roster with experience and knowledge of performing at the highest level. As such, Alli will help EXCEL’s rosters develop a psychological skill set, which includes how deal with pressure, overcome challenges and the ability bounce back from setbacks.
“Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me take.” Alli commented. “What drew me EXCEL was the fact it’s the biggest British esports brand in the co p-level competes at the p level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds.
“My knowledge of being a competitive athlete is something I believe can really benefit EXCEL’s roster of talent as they continue strive be better every single day but I’ll also be looking further my own knowledge and understanding of this truly exciting industry.”
The partnership is also expected provide Alli with the opportunity learn how an esports brand operates, by borganizationted directly in the organisation.
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The deal represents a significant 12 months for EXCEL, with the brand making a variety of changes organizatione. Just last week the organisation introduceStaffers‘Power of Better’ ethos alongside a complete rebranding. Prior that, EXCEL also developeStaffersleadership team with Wouter Sleijffers joining as CEOCommercial McCammon being named Chief ComStaffersficer.
On the announcement, Sleijffers added: “EXCEL ESPORTS competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we’ve been looking for a person who’s our own inspiration in getting the best out of ourselves. Therefore, we’re very pleased that Dele is coming on board support us in our new, purpose-led journey.
“Dele knows better than anyone what it means reach and stay at the p and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward working with Dele develop our talent, utilise his advice and skill set guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition.”
Esports Insider says: Acquiring Dele Alli is a smart business move for EXCEL ESPORTS. Over the last couple of years, the Premier League footballer has shown an interest in gaming and esports, and is already associated with another popular brand in HyperX. Overall the partnership matches EXCEL’s new branding whilst also ensuring that its UK roots remain firmly planted.